North Star Marketing

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Understand the strategy. Set up the systems. Help teams move forward.

I am Jeroen Fiene, founder of North Star Marketing. I help B2B companies with their go-to-market: from audience and message to LinkedIn, email, AI and follow-up. I have 7+ years of experience in business development, commercial management, and sales and marketing operations.

What I am good at

  1. GTM and commercial strategy: audience, segments, proposition and priorities.
  2. B2B lead generation, especially via LinkedIn: research accounts and decision-makers, write messages, organise follow-up.
  3. Email marketing and lead nurturing: segments, storylines and the emails themselves.
  4. Practical use of AI and marketing automation: faster research and writing, with a check on quality.
  5. CRM and commercial processes: Pipedrive, HubSpot and ActiveCampaign.

Why strategy and delivery

I have worked on both sides: as a business developer who made the calls and wrote the proposals, and later as the person who set up marketing and sales processes. A strategy is only worth something when someone carries it out. That is why I do both: I help shape the approach, and then I write, build and organise it myself.

Because I know sales and marketing, my plans fit how a team actually works. You see that in messages that decision-makers read, emails that give sales a signal, and a CRM that keeps follow-up on track.

Career

  1. 2017 – 2019Business development

    Project Sales Manager at European Media Partner, then Sales and Business Developer at New10, focused on process and conversion optimisation.

  2. 2020 – 2022New business and commercial management

    New Business Development and then Commercial Manager at a Dutch B2B SaaS scale-up.

  3. 2022 – 2025Sales and marketing operations

    Sales and Marketing Operations Manager at the same scale-up, with ownership of HubSpot, data management and the alignment between sales and marketing. In 2023 I was also a co-founder of Sirius Growth, responsible for GTM strategy, B2B lead generation and business development.

  4. Since March 2025North Star Marketing

    My own company for GTM strategy, lead generation, email marketing, AI and CRM.

  5. Since October 2025WorldView Investment Management

    GTM, Marketing and CRM Strategist at an international asset manager.

WorldView Investment Management

WorldView Investment Management is an international asset manager focused on institutional investors. There I work on go-to-market and commercial strategy, institutional lead generation and prospecting, market and account segmentation, marketing automation and commercial workflows. Pipedrive is the CRM.
Reference: Joost, WorldView Investment Management, on request.

Certifications and partnership

  • Official Pipedrive Partner
  • HubSpot Inbound Marketing certification
  • AI for Business and Marketing v2.0
  • Data Fundamentals
  • WFT Basis

Education

Bachelor of Business Administration, Inter College Business School.

Practical

I work remotely from Valencia. Meetings can be in Dutch or English. On-site work is possible by agreement.

What others say

“Determined. What he can do, he does well. What he cannot do yet, he learns quickly. Capable, always up to date, and someone you can rely on. A few words are often enough.”
Jolien Huizinga
B2B Content Specialist
“Brings structure to complex situations quickly. Understands both the business and the execution, and works independently at a senior level.”
Buck Stelder
Marketing Specialist, B2B SaaS
“Meets commercial targets with creative solutions. An asset for organisations that want to grow.”
Johan Konst
Founder, EUSA PR
“Took ownership of HubSpot and improved data management and the sales and marketing processes. A dedicated professional who contributes to an organisation's growth.”
Taco
COO, B2B SaaS Company

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